Month: October 2022

  • What has mood got to do with people buying stuff?

    What has mood got to do with people buying stuff?

    What is it that stops us getting what we want? If you’ve been reading my posts here for any length of time, you’ll know this topic comes up often. There’s a very good (and blindingly obvious) reason for this – what we want determines what we buy (who would have thought!). As copywriters, it’s our…

  • How to get attention when there is none part 4

    How to get attention when there is none part 4

    In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? https://internationalcopywritersassociation.com/how-to-get-attention-when-there-is-none/ We ended up with passion – an extreme form of desire, and that if we move people into a passionate state…

  • How to get attention when there is none part 3

    How to get attention when there is none part 3

    What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Note: read the first two parts of this series if you haven’t already: But what about passion?…

  • How to get attention when there is none part 2

    How to get attention when there is none part 2

    If you can’t sell anything where there’s no desire, how do you go about creating it? The simple answer is you don’t (see part 1 of this series). The complicated answer is you can’t. Let’s take an extreme. If you have no desire to go big game hunting, then nothing on this planet will convert…

  • How to get attention when there is none

    How to get attention when there is none

    It’s said that without desire, nothing happens. So where does it come from and how do we increase it enough to get attention? It’s likely that the paragraph above achieved some (or even all) of what it promised, after all, it is a big promise (if things only happen with desire, then discovering where it…