Category: business
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How to get your first client and set a goal for more
If you want to build a business, don’t mess around with tools and trinkets, focus on how many customers you’re going to need to make it work. In software, we talk about MVPs (minimum viable products). The idea is to stop wasting time polishing, and instead make the one thing we know people want (and…
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I’ve learnt how to write sales copy, what do I do next?
Most of us spend time worrying about what others think of us. Our focus seems to be in the right place, in as much as we’re thinking about others, but the truth is we’re only really thinking about ourselves. It makes sense then why we fail to get what we want. If I focus on…
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First steps on planning to become a professional copywriter
If you’re stuck, it’s because you lack a plan (or you lack a way to get your plan done, maybe you procrastinate for example). If so, I hope the following will help. What’s your agenda today? Or if you have a job you intend to ditch at some point to become a full time copywriter,…
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Suppose I decide to set myself up as a business mentor
Suppose for a moment I decided to set myself up as a business mentor. I buy a domain, create a bunch of pages and set up an autoresponder to build a list of prospects. Six months later, nothing has happened. Not a single call. No one on my email list. No one en-route through my…
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How to create the best possible ROI for long term growth for any brand
ROI is easy to measure if you track every interaction from your prospects and customers. For example, sending someone to a landing page from an ad using tags in the link is simple (use Google Tag Manager and Google Analytics 4 to track ROI and there’s zero tracking cost as well). The fastest way to…