ICA Courses for Members Only

Follow along with Quentin Pain for the next 52 weeks and learn how to write like a Pro so you can build your own copywriting business from scratch. Every week you'll be given a new, simple task with full instructions on what to do (and why it's necessary). There are 3 main sections: The first is on human behaviour - why we do what we do (if you don't understand this, you'll find it hard to persuade anyone to do anything at all - including yourself). The second is on writing and positioning (including how not to suck - you'll learn things in here you've never heard anywhere else), And in the final section I show you step by step how to build a business (I've built 6 successful businesses over the last 43 years). Quentin Pain International Copywriters Association United Kingdom

Every human-made object on this planet started as a vision. Someone thought about it and started to visualise it, then drew up a blueprint, then got it made. That is how the world works, yet in my experience, few business owners do this properly if at all. Learn how in Advanced Business School.

David Ogilvy, the 'father' of advertising wrote a full page newspaper ad that sold his agency to the world. Once you'd read it, you had no doubt who he was and why his was the only agency worth your time (and dollars!). Here, I break down all 38 points.

This was a direct response ad about direct response ads. He tells his audience it doesn’t matter what they sell “from $750,000 jet airplanes to 25c packets of flower seeds” nothing is off limits. In this series I break down all 19 ideas Ogilvy expressed on direct marketing.

Welcome to the ICA's SEO Expert 30 day training to help you understand the most important aspects of researching, writing, and tracking articles with a view to ranking them on page one of major search engines.

Without persuasion, the only things that sell are commodities. Commodities are the things we NEED (food, clothing, shelter). Everything else is a WANT. Wants are built by desire, and desire is built through persuasion. This on-going class will take you through everything step by step.