How to get your first client and set a goal for more

If you want to build a business, don’t mess around with tools and trinkets, focus on how many customers you’re going to need to make it work.

In software, we talk about MVPs (minimum viable products). The idea is to stop wasting time polishing, and instead make the one thing we know people want (and then see if they really want it).

If they vote with their wallet, we can polish away, if not, we have a better idea of what they don’t want.

If you can write well, and by that, I mean without typos, with short clear sentences, and without hyperbole, then you have enough to start a business.

The next step is literally that – a step. If you live in a town, visit businesses. Drop in. Leave a card. Say hello to the receptionist. Say hello to the hairdresser. Say hello to whomever you meet.

Every step you take is one step closer to landing your first client, and when you do, you’ll get your first glimpse of how many you’re going to need.

That becomes your next goal. The business world is never saturated (because few people are prepared to do this). Be one of those who does. Only you can make this happen.

PS. And if you live in the countryside, get on the phone or travel.