Image of British racing green sports car

How to sell with Vision enhancement

Last week I talked about Vision. Vision creates or enhances desire, and without desire, nothing gets bought.

Whilst the first step in building desire is through vision, the next step is through enhancement of that vision.

There’s a colour in the UK called British Racing Green. It was created in 1903 to delineate British cars from other nationalities (as were the rules back then).

Pretty much every British racing car manufacturer used it, and it became synonymous with success: Bentley, Aston Martin, Cooper, Lotus, BRM (and of course Jaguar, and in particular the S Type I mentioned last week).

As a kid I played a lot of Scalextric, so although I had forgotten about all the fun I had with it, once I saw a green S Type Jag, the thrill came flooding back and my desire to own that car went through the roof.

If I were to put together an ad for such a car today, all the above would race through my mind once again.

Think about desire and its nuances (emotional, physical, spiritual). Train your brain to spot them as a matter of everyday life. It will do wonders for your copy and creativity.


Comments

2 responses to “How to sell with Vision enhancement”

  1. First : God bless you I really enjoyed the post and I feel like I am fire again to follow my passion for writing for what I want
    second :
    Note 1:Vision creates or enhances desire, and without desire, nothing gets bought
    Note 2:Think about desire and its nuances (emotional, physical, spiritual) magnificent !!
    Note 3and most important :Train your brain to spot them as a matter of everyday life but red line under everyday so imagine the idea then work for it then daily Affirmations to get it ,,, super
    Thank you (Not long and useful content) and congrats for Jaguar S How you make it true !!! I wish I could do for many things

    1. Quentin Pain Avatar
      Quentin Pain

      It just takes focus Heba. The more you focus, the clearer things become.

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