In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? https://internationalcopywritersassociation.com/how-to-get-attention-when-there-is-none/ We ended up with passion – an extreme form of desire, and that if we move people into a passionate state

If you can’t sell anything where there’s no desire, how do you go about creating it? The simple answer is you don’t (see part 1 of this series). The complicated answer is you can’t. Let’s take an extreme. If you have no desire to go big game hunting, then nothing on this planet will convert