The International Copywriters Association
Why Should I Join The ICA?
The International Copywriters Association exists for two reasons: 1) to teach people how to become professional copywriters so they can set up in business on their own or as an agency, and 2) to promote the copywriting industry to the world (and in so doing, increase the perception and value of everyone in our industry).
By far the most important thing any business can do is marketing (no marketing = no business). And the most important skill of all in marketing is copywriting.
Words sell (or at least the right ones do), so that's where we start. When we have that right, it becomes not only easier to promote ourselves to prospective clients, but easier for us to write the right words to promote our clients' businesses to their customers too.
If you've just started out in the copywriting industry (or have been struggling to find clients), joining the ICA will add learning, prestige, and status along with new skills to help you advance your career.
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