The International Copywriters Association

Your journey starts here...

The journey to become a professional copywriter is long and hard. Don't let anyone tell you otherwise. Most travellers fall by the wayside.

Yet the roadmap itself is simple enough. You start by knowing the destination. You reverse engineer it. And then take tiny steps to reach it.

Each step is figured out using something called a premise, followed by first principles to prove it.

In other words, we break down each step into something both doable and provable.

That way we get to measure what we're doing so we stay on course.

If you'd like to know more about what it takes to become a professional copywriter and get paid handsomely for doing what you love, subscribe to the ICA mailing list and get started right away with the hottest topic in our industry: persuasion, what it really is, and how we do it.

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International Copywriters Association