ICA
The International Copywriters Association
Latest Articles
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Belief and trust – the foundation of selling
It’s one thing changing someone’s belief, but quite another winning their trust. And when it comes to selling, you need both. If someone believes in monarchy as the only way to rule a country, but you want them to believe in a republic, you’re going to have to change that person’s well-embedded belief. Deep held…
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Sales copy example selling a Penguin Classics edition of Barbara Reynolds’ translation of Orlando Furioso
The following was created using various prompts to get GPT4-Turbo to write a perfect sales letter for a Penguin Classics book without any other human interference. This could now be taken in many different directions with further prompting, but I have left it as is to give you a flavour of what’s now possible with…
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Ten Mental Models To Help You Find Your First Ten Clients
Connor McCarthy, an angel investor wrote an article on LinkedIn in 2021 on using mental models to come up with your first clients. Koala AI, summarised the ten models below, then I added some further observations that may help if you’re just starting out. Charlie Munger claimed his multi-billion dollar fortune was created by selecting…