ICA

The International Copywriters Association

Image of teddy bear with a shadow of a monster - consequences of fear

copywriting

Use consequences if you want to sell more

I started off this current series with vision, followed by desire, and

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image of expensive watch on wrist

copywriting

How to use foreshadowing and future-scaping in sales copywriting

Last week we talked about enhancing desire using benefits (and just in

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Image of British racing green sports car

copywriting

How to sell with Vision enhancement

Last week I talked about Vision. Vision creates or enhances desire, and

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image of the sea and sand with the word vision in capital letters

copywriting

How to influence an audience through mind control imagery

Years ago I experimented with a vision board. I made a list

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First steps to become a professional copywriter

business

First steps on planning to become a professional copywriter

If you’re stuck, it’s because you lack a plan (or you lack

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Image of pair of Nike sports shoes with the text 'just do it'

Motivation

Is luck random? How to get more attention than you could ever imagine.

Want to know the magic formula that makes one thing a hit

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