ICA
The International Copywriters Association
Latest Articles
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COPY by Quentin Pain
1. There’s a difference between a copywriter and a content writer (although they’re often now seen as the same thing). A copywriter persuades someone to do something (eg. buy a product). A content writer writes articles to fill space and/or build reputations and company profiles. Think of it this way “a copywriter sells, a content writer fills”. 2. Writing good…
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Transforming Messages into Magic: Why Copywriting Is More Than Just Words
Introduction Copywriting is often perceived as a simple task of stringing words together to convey a message. However, it encompasses far more than just the words on the page. Effective copywriting involves understanding the audience, crafting a strategic message, and delivering it in a persuasive manner to drive action or engagement. This nuanced craft requires…
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How to use an AI chatbot to write a complete blog post
The goal of this post is to use an AI chatbot to come up with a useful and complete blog post from scratch. That’s exactly what it did. The only exception is this first paragraph – but that too could have been included, plus the addition of the words HUMAN and AI to show my…