ICA
The International Copywriters Association
Before I dig into this hot topic, you need to know there are two types of SPIN. This article focuses entirely on Neil Rackham’s 1988 classic book, “Spin Selling.” The other type of spin is actually far more interesting, and is covered in the ICA’s 5 part mini-series on persuasion starting here. In today’s competitive
Understanding and leveraging emotions is crucial in the realm of marketing. Emotions have the power to shape people’s thoughts, attitudes, and behaviors. Effective marketing strategies take advantage of these emotional connections to influence consumers’ purchase decisions and enhance brand perception. By exploring the top emotions and how they affect people from a marketing standpoint, this
Alex Singleton was brought up surrounded by a family business, which taught him the power of words and direct marketing to grow a business. He later worked as a journalist and editor at The Daily Telegraph, before going full-time into marketing. During six years running marketing and digital for UK’s largest private hospital group, a
In today’s digital age, many authors are opting for self-publishing as a way to get their work out to readers. Self-publishing offers autonomy and creative control, but also comes with the challenge of marketing your book successfully. With the right strategies and persistence, you can create a robust marketing plan that will help increase visibility,
Marketing for the software industry is an essential aspect of promoting software products to consumers and businesses. With digitalisation transforming the marketing landscape, software companies must leverage digital channels such as search, social media, email, and paid advertising to reach their target audience. Compared to traditional marketing, digital marketing offers immense value due to its
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