What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Note: read the first two parts of this series if you haven’t already: But what about passion?

It’s said that without desire, nothing happens. So where does it come from and how do we increase it enough to get attention? It’s likely that the paragraph above achieved some (or even all) of what it promised, after all, it is a big promise (if things only happen with desire, then discovering where it