Category: copywriting
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Complete List of Major Rhetorical Terms with Examples: Essential Guide for Copywriting Success
If you want to persuade anyone to do anything, you need to understand rhetoric. This is a given for any speechwriter of course, but it applies just as much to copywriters. So read on, and when you’re ready, join the ICA and take our professional persuasion course: The Elements of Persuasion, meanwhile, everything below will…
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How to Use Rhetoric in Copywriting to Boost Sales: A Comprehensive Guide
Copywriting plays a crucial role in the world of advertising and marketing, as it serves as the bridge between a product or service and its potential customers. Mastering the art of persuasive copywriting not only captures attention but can also lead to improved sales. By incorporating rhetoric, the ancient art of persuasive communication, into your…
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Top Copywriting Questions Answered
What Is Copywriting? Copywriting is the process of writing promotional or advertising materials that aim to persuade people to take a particular action, such as buying a product or service, signing up for a newsletter, or visiting a website. Copywriters create content that is engaging, informative, and persuasive, using language and visuals that appeal to…
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Streamline Your Copywriting Process with a Winning Brief Template
As a copywriter, you know that creating high-quality content that resonates with your target audience is no easy feat. It takes time, effort, and a lot of brainstorming to come up with the perfect words and phrases that will captivate your readers and drive conversions. However, there is a secret weapon that can help you…
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Copywriting Defined: The Art of Writing Killer Copy for Marketing and Advertising
Welcome to the world of copywriting, where words have the power to sell, persuade, and captivate audiences. Crafting killer copy is an art form that takes time, practice, and a deep understanding of your audience. As a beginner, it can be overwhelming to know where to start, but fear not, as this guide is here…
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The Ultimate Copywriting Template for Sales Pages
Before you read the rest of this article, you need to understand one thing: DESIRE. Without desire there can be no sale. If you target the very best sales copy at an audience with no desire for what’s being sold, that copy will fail to do its job. By the same token, if you target…
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Most common copywriting questions (and answers) according to AI
I asked an AI platform to come up with the top 5 questions people ask about copywriting. And then asked it to answer them. Below is the (unedited) result. The whole exercise took 30 minutes from start to finish (including writing this brief intro and publishing the article). Good, bad? what do you think? PS.…
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What has mood got to do with people buying stuff?
What is it that stops us getting what we want? If you’ve been reading my posts here for any length of time, you’ll know this topic comes up often. There’s a very good (and blindingly obvious) reason for this – what we want determines what we buy (who would have thought!). As copywriters, it’s our…
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How to get attention when there is none part 4
In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? https://internationalcopywritersassociation.com/how-to-get-attention-when-there-is-none/ We ended up with passion – an extreme form of desire, and that if we move people into a passionate state…
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How to get attention when there is none part 3
What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Note: read the first two parts of this series if you haven’t already: But what about passion?…