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Image of a bottle of whisky, a play on the word proof

Copywriters

How to sell more without proof or any real evidence at all [copywriting ideas]

Here’s a question from a couple of years ago that is as true today as it was then: “How can I get proof a product works when I don’t have any?” It’s a good question, not because of the obvious problem to be solved (how to get proof), but because proof is a necessary requisite


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