Category: Copywriters
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Belief and trust – the foundation of selling
It’s one thing changing someone’s belief, but quite another winning their trust. And when it comes to selling, you need both. If someone believes in monarchy as the only way to rule a country, but you want them to believe in a republic, you’re going to have to change that person’s well-embedded belief. Deep held…
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How to Create Content for Page 1 Ranking: Mastering the E-E-A-T Formula
Creating content that ranks on the first page of search engines can significantly impact the visibility and success of a website. To achieve high search engine rankings, it’s essential to use the E-E-A-T formula – Experience, Expertise, Authoritativeness, and Trustworthiness. In a constantly changing digital landscape, mastering the E-E-A-T factors will help you produce quality…
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The Ultimate Copywriting Template for Sales Pages
Before you read the rest of this article, you need to understand one thing: DESIRE. Without desire there can be no sale. If you target the very best sales copy at an audience with no desire for what’s being sold, that copy will fail to do its job. By the same token, if you target…
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![How to sell more without proof or any real evidence at all [copywriting ideas]](https://internationalcopywritersassociation.com/wp-content/uploads/2022/06/Proof-PixTeller.png)
How to sell more without proof or any real evidence at all [copywriting ideas]
Here’s a question from a couple of years ago that is as true today as it was then: “How can I get proof a product works when I don’t have any?” It’s a good question, not because of the obvious problem to be solved (how to get proof), but because proof is a necessary requisite…
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