Category: Copywriters
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COPY by Quentin Pain
1. There’s a difference between a copywriter and a content writer (although they’re often now seen as the same thing). A copywriter persuades someone to do something (eg. buy a product). A content writer writes articles to fill space and/or build reputations and company profiles. Think of it this way “a copywriter sells, a content writer fills”. 2. Writing good…
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Transforming Messages into Magic: Why Copywriting Is More Than Just Words
Introduction Copywriting is often perceived as a simple task of stringing words together to convey a message. However, it encompasses far more than just the words on the page. Effective copywriting involves understanding the audience, crafting a strategic message, and delivering it in a persuasive manner to drive action or engagement. This nuanced craft requires…
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How to use an AI chatbot to write a complete blog post
The goal of this post is to use an AI chatbot to come up with a useful and complete blog post from scratch. That’s exactly what it did. The only exception is this first paragraph – but that too could have been included, plus the addition of the words HUMAN and AI to show my…
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Creating Sentences with Patterns: Enhance Your Writing Skills
Opening sentences Before we get into the nitty-gritty and rather academic science of sentence construction, let’s play around with opening sentences. Everything you ever write has an opening sentence. Its job is to capture the reader (same as the headline). Without it, the rest of your article is pointless (it won’t be read). Let’s look…
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Using AI to create SOPs for your business
I recently received a promotional email offering a free SOP (Standard Operating Procedure) that promised to show how to offer your services like a “pro”. Rather than enter yet another promotional conversation, I copied and pasted the entire email into a couple of AIs to see if they could create an SOP based simply on…
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Belief and trust – the foundation of selling
It’s one thing changing someone’s belief, but quite another winning their trust. And when it comes to selling, you need both. If someone believes in monarchy as the only way to rule a country, but you want them to believe in a republic, you’re going to have to change that person’s well-embedded belief. Deep held…
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How to Create Content for Page 1 Ranking: Mastering the E-E-A-T Formula
Creating content that ranks on the first page of search engines can significantly impact the visibility and success of a website. To achieve high search engine rankings, it’s essential to use the E-E-A-T formula – Experience, Expertise, Authoritativeness, and Trustworthiness. In a constantly changing digital landscape, mastering the E-E-A-T factors will help you produce quality…
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The Ultimate Copywriting Template for Sales Pages
Before you read the rest of this article, you need to understand one thing: DESIRE. Without desire there can be no sale. If you target the very best sales copy at an audience with no desire for what’s being sold, that copy will fail to do its job. By the same token, if you target…
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How to sell more without proof or any real evidence at all [copywriting ideas]
Here’s a question from a couple of years ago that is as true today as it was then: “How can I get proof a product works when I don’t have any?” It’s a good question, not because of the obvious problem to be solved (how to get proof), but because proof is a necessary requisite…
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