Tag: Rhetoric

If you want to persuade anyone to do anything, you need to understand rhetoric. This is a given for any speechwriter of course, but it applies just as much to copywriters. So read on, and when you’re ready, join the ICA and take our professional persuasion course: The Elements of Persuasion, meanwhile, everything below will…

Copywriting plays a crucial role in the world of advertising and marketing, as it serves as the bridge between a product or service and its potential customers. Mastering the art of persuasive copywriting not only captures attention but can also lead to improved sales. By incorporating rhetoric, the ancient art of persuasive communication, into your…