ICA
The International Copywriters Association
Latest Articles
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How to Take Effective Notes: Maximise Book Reading for Deep Knowledge and Insights
Before we get into the nitty gritty, if there’s one thing I know about note taking, it’s this: most notes are never read! That means we have to devise a system for note taking that also inspires us to use those later on. My recommendation for that is a PKN, or Personal Knowledge System. If…
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The Complete Guide to Creating a Massive List of Subscribers: Proven Online Marketing Strategies
The biggest list I’ve built is my copywriting group subscribers on Facebook, which at the time of writing, was over 160,000. It took 6 years to do that, but cost nothing at all other than time. No advertising or any other marketing other than word of mouth and Facebook’s automated (free) audience growth options. From…
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Marketing for Consultants in the Business Coaching Industry: Effective Strategies
The business coaching industry is constantly growing, with an increasing number of consultants entering the market. As a result, effective marketing becomes crucial for consultants seeking to stand out and attract a loyal client base. A successful marketing strategy not only helps consultants to showcase their expertise but also enables them to reach their target…