ICA
The International Copywriters Association
Latest Articles
-
The Thirteen Progymnasmata: A Comprehensive Guide for Aspiring Conversion Writers
The Progymnasmata is a series of preliminary rhetorical exercises that originated in ancient Greece and continued during the Roman Empire. These exercises were designed to prepare students for writing and public speaking, and to develop their rhetorical skills. The Thirteen Progymnasmata Exercises are a set of standardized exercises that were used to teach students the…
-
Job Descriptions for All Types of Professional Writers: Roles and Responsibilities Explained
The landscape of professional writing is diverse, with a multitude of career paths that cater to various strengths and interests. Whether it’s crafting compelling narratives or distilling complex information into digestible content, writers play a critical role across numerous industries. A well-structured job description for a writer outlines the specific roles and responsibilities, required qualifications,…
-
Analysing Charlie Munger’s Magnum Opus “The Psychology of Human Misjudgment”: Key Insights and Takeaways
Charlie Munger’s “The Psychology of Human Misjudgment” is a renowned work that delves deep into the intricacies of behavior and decision-making patterns observed in human beings. As a highly successful investor and partner of Warren Buffett at Berkshire Hathaway, Munger accumulated decades of experience, observation, and insightful understanding of human misjudgments which have shaped this…