ICA

The International Copywriters Association

Tag: FOMO

  • Use consequences if you want to sell more

    Use consequences if you want to sell more

    —

    by

    Quentin Pain
    in

    I started off this current series with vision, followed by desire, and last week with foreshadowing and futurescaping as we envisioned a future driving our British Racing Green S Type Jag around the countryside with the windows open and the air roaring through our hair, but as with all things in life, there are consequences.…