Advertising

How to write better headlines and boost website attraction

In the fast-paced world of online content, crafting headlines that attract readers can make a significant difference in clicks, engagement, and the overall success of an article. The power of a well-written headline should not be underestimated, as it can entice readers and persuade them to engage with the content. This skill, however, does not


model of a pig used to advertise used clothing

Advertising

How to write fit for purpose ads part 3

Why do we take action? Answer that, and you can sell anything (or so they say…). Top of the list globally is money. Most of us will do almost anything if there’s a guarantee of money at the end (this is another premise – start here if you’re new to this series). This is why


model of a pig used to advertise used clothing

Advertising

How to write fit for purpose ads part 2

Following on from last week’s post on writing ads fit for purpose, we’ve got our first premise: “all ads fail unless we know who we’re writing them for”, so what now? Well, first you need to understand what a premise is and why it matters. If you haven’t read the 6 part introduction to copywriting


model of a pig used to advertise used clothing

Advertising

How to write fit for purpose ads

How many times do you see an ad and groan? Why? Because it’s not fit for YOUR purpose. It may be fit for the purpose (audience) it was made, but your groan is the only opinion that matters… to you. In other words, your opinion is irrelevant, with one caveat… your purpose in looking at