How to write better headlines and boost website attraction

In the fast-paced world of online content, crafting headlines that attract readers can make a significant difference in clicks, engagement, and the overall success of an article. The power of a well-written headline should not be underestimated, as it can entice readers and persuade them to engage with the content. This skill, however, does not come easy and requires practice, creativity, and a certain level of understanding about what makes a headline stand out.

To write better headlines, it’s worth considering these several key factors. Firstly, experimenting with multiple headlines for an article is essential in finding the most engaging and attention-grabbing option. By trying out different headlines, content creators can find the one that best resonates with potential readers. Additionally, keeping headlines concise and clear is crucial – the ideal length is typically around six words or 50-70 characters, as longer headlines can be overwhelming and less enticing. The best way to test different headlines is through pay-per-click. Most advertising platforms let you run split-tests this way.

Implementing unique and captivating language is another tactic for capturing readers’ attention. By utilising interesting words and avoiding common or overused phrases, a headline can ensure an article stands apart from the sea of content found online. In combining these elements – experimentation, brevity, and engaging language – content creators can significantly improve the quality of their headlines, consequently drawing in more readers and fostering greater success for their articles.

Understanding the Importance of Headlines

Attracting Readers

Headlines play a crucial role in attracting readers to your website. A well-crafted headline with clear and concise language captures the attention of readers by highlighting the main idea of the article. It is essential to include the “who” and “what” of the article in the headline, along with relevant keywords, to pique their interest and encourage further reading.

Engaging Your Audience

Engaging your audience is important for both retaining current readers and attracting new ones. A compelling headline serves as an entry point to your article, stirring curiosity and prompting readers to explore the content. Implementing effective strategies in headline writing, such as using specific numbers and data, can contribute to increased audience engagement and social shares.

Increasing Web Traffic

Headlines can significantly impact your website’s traffic. A clear, accurate, and relevant headline not only attracts readers but also effectively communicates the essence of the article. Employing elements of clarity, accuracy, relevance, voice, and uniqueness in your headlines can contribute to better search engine ranking and higher click-through rates. This leads to increased web traffic and potentially higher conversion rates.

In summary, focusing on crafting impactful headlines promotes reader attraction, audience engagement, and increased web traffic, ultimately contributing to your website’s success. Remember these key factors to create headlines that grab attention and effectively engage your target audience.

Types of Effective Headlines

List Headlines

List headlines are popular as they set an expectation for readers to find a definite number of ideas or tips within the article. These headlines often include numbers to attract attention:

  • “10 Tips for Writing Engaging Content”
  • “5 Best Places to Visit in London”

To make your list headlines more interesting, use unique adjectives and keep the wording concise.

How-to Headlines

How-to headlines promise practical solutions to a reader’s problem. They usually start with “How to” followed by a specific task or goal:

  • “How to Improve Your Smartphone’s Battery Life”
  • “How to Prepare a Delicious Vegan Dinner in 30 Minutes”

Focus on the reader’s needs and use actionable language to make the article appear relevant and valuable.

Question Headlines

Question headlines engage the reader’s curiosity by posing a question they might want an answer to. It’s essential to ensure that the article provides a satisfying answer to the question:

  • “What Are The Benefits of Daily Exercise?”
  • “Is Remote Work Suitable for Your Career?”

Make the question relevant to the reader’s interest and be sure to answer it thoroughly in the article.

Emotion-evoking Headlines

Emotion-evoking headlines appeal to the reader’s emotions or provoke a sense of urgency. These headlines often include emotional words or phrases to prompt a response:

  • “The Heartwarming Story of a Community Coming Together”
  • “Why Waiting Any Longer Could Cost You a Fortune!”

Balance strong emotional language with clear, concise wording to create impactful headlines without exaggerating or making false claims.

By using a variety of headline types such as list, how-to, question, and emotion-evoking headlines, you can create compelling and interesting titles for your articles. This approach will attract more readers and enhance the overall content on your website.

Key Components of Engaging Headlines

Clarity and Conciseness

An engaging headline should be clear and concise, employing simple and straightforward language that avoids any ambiguity. Keep headlines short, ideally under 60 characters, to capture readers’ attention and prevent truncation. Making use of active voice is essential for crafting a compelling headline.

Use of Power Words

Incorporating power words, which evoke strong emotions or actions, can significantly enhance a headline’s impact. These words should be catchy and relevant, adding weight and focus to the headline while still staying true to the article’s content. Examples of power words include breakthrough, exclusive, skyrocketing, and provocative.

Emotional Appeal

Headlines that trigger emotions are more effective in attracting readers. It’s important to strike a balance between eliciting an emotional response and staying relevant to the article. Appeal to readers’ emotions by crafting headlines that inspire curiosity, ignite a sense of urgency, or provoke thoughts about a subject matter.

Keeping Promises and Meeting Expectations

A headline’s primary goal is to make a promise to the reader about the content that follows. To gain the trust of your audience, avoid exaggeration and ensure that your article delivers on the expectations set by the headline. Misleading or clickbait headlines may attract initial attention but will damage your credibility in the long run.

Remember to:

  • Keep headlines clear, concise, and under 60 characters
  • Use powerful and relevant words to elicit emotions
  • Craft headlines that stay true to the article’s content and meet expectations
  • Avoid exaggeration and false claims to establish trust with readers

Headline Creation Process

Research and Inspiration

Before crafting attention-grabbing headlines, conduct thorough research on the topic and explore existing articles. This will give you an idea of what works and what doesn’t, and enable you to gather inspiration from various sources. Look for patterns in headlines that drive high traffic, appeal to emotions, and generate reader interest. Reviewing competitor headlines and understanding reader behaviour is crucial when targeting your audience.

Start by entering your topic in a search engine to see which headlines are in the top ten.

Drafting and Editing

During the drafting and editing stage, it’s essential to summarise the main point of your article while maintaining brevity. Implement specific numbers, data or strong adjectives that influence reader behaviour. Use the following tips when drafting headlines:

  • Keep it concise and clear
  • Use strong, action-driven verbs
  • Incorporate emotionally-charged language
  • Include numbers or statistics, where appropriate

Next, edit and refine your headlines to ensure that they effectively convey your article’s content and are grammatically correct. Be mindful of your tone of voice to sound confident, knowledgeable, and neutral.

Testing and Optimisation

Testing is a significant aspect of creating better headlines. Iterate various headlines and analyse their performance, taking note of which garner more readers. Pay attention to:

  • Click-through rates
  • Bounce rates
  • Time spent on the page
  • Social media shares

Optimise your headlines by continuously refining them based on this data. Consider using A/B testing to compare different headlines and find the most effective one. By following these steps and consistently evaluating your headlines, you will improve your chances of attracting more readers to your website articles.

Utilising Tools and Techniques

SEO Roadmaps

One tool that can help improve headline writing is SEO Roadmaps. By entering your phrase into the tool, it will come up with the top competing headlines so you can reassess your own headline. It also reveals the top keywords, questions, sub-headings, and other content including images. Armed with this, you can then use the tool to write not just a better headline, but a whole new article with its AI assisted article writer.


Another useful tool for enhancing headline writing is Buzzsumo. It allows users to analyse the performance of content across different platforms by examining factors such as social media shares and online engagement. By researching popular topics and high-performing headlines, you can identify patterns and components that resonate with your target audience. With these insights, adapt your headlines to attract more readers to your articles.

Common Mistakes and How to Avoid Them

Avoiding Clickbait

Clickbait headlines may initially attract readers, but ultimately damage your credibility. To avoid clickbait, don’t use headlines that overpromise, mislead, or exaggerate content. Instead, focus on crafting headlines that accurately reflect the article’s content and effectively communicate its value to the reader.

Being Truthful and Accurate

Being truthful and accurate in your headlines is essential to building trust with your audience. To achieve this, always ensure that your headlines are backed by the content of the article. Avoid making false or exaggerated claims, and use specific numbers and data to make your headlines more enticing and factual.

Staying Away from Overused Phrases

Overused phrases and clichés can make your headlines feel dull and unoriginal. To avoid this, try to:

  • Use more descriptive and unique words – Replace generic terms with stronger, more compelling alternatives.
  • Be specific and relevant – Tailor your headlines to your target audience and the content of the article.
  • Limit the use of power words – While power words can make your headlines more impactful, overusing them can make your headlines feel forced or inauthentic.

By avoiding these common mistakes, you can create better headlines that attract more readers and improve the overall quality of the articles on your website.

Measuring Headline Success

Tracking Engagement Metrics

Measuring the success of a headline is crucial in understanding its effectiveness in attracting readers. One way to evaluate this is by tracking engagement metrics. These can include:

  • Click-through rate (CTR): The number of clicks a headline receives divided by the number of times it’s shown (impressions). A higher CTR indicates better performance.
  • Time on page: This measures the average time a reader spends on a page. If the headline successfully grabs their attention, they will likely spend more time consuming the content.
  • Bounce rate: The percentage of visitors who navigate away from the site after viewing only one page. A low bounce rate indicates that a headline has successfully enticed readers to explore more content on the site.

Analysing Social Shares

Another essential aspect of measuring headline success is analysing the number of social shares an article receives. This can offer insights into how well a headline resonates with readers and whether it encourages them to share the content with their followers. Here are some factors to consider:

  • Number of shares: A higher number of shares usually suggests that the headline is captivating and relevant, prompting readers to share the article on social media platforms.
  • Platform-specific metrics: Each platform, such as Facebook, Twitter, and LinkedIn, offers its own set of analytics. Evaluate the headline’s success in relation to these platform-specific metrics to gather a deeper understanding of its performance.

By tracking engagement metrics and analysing social shares, it is possible to gauge the success of a headline in attracting more readers to articles on your website. Implementing these strategies ensures that you create successful headlines that engage, inform and encourage sharing among your target audience.


Crafting better headlines for articles is essential to attract more readers and enhance a website’s reach. Several proven strategies can be employed to achieve this goal:

  • Use strong and engaging words: Select impactful and emotive words that resonate with readers and evoke a sense of curiosity.
  • Keep it concise: Aim to create headlines with six words or around 50-70 characters. This brevity helps maintain reader attention and simplifies browsing.
  • Experiment and iterate: Draft multiple headlines to find the most enticing option. Refine and test which headlines capture the audience’s attention best.
  • Make a clear promise: Communicate one single, unambiguous benefit that readers will gain by engaging with the article.

By adopting these techniques, writers can create more captivating headlines that drive higher engagement and increase overall website performance. Remember, consistently delivering on the promises made in headlines will bolster reader trust and improve long-term reader retention.


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