July 24


How to Create Content for Page 1 Ranking: Mastering the E-E-A-T Formula

By Dennis Smith

July 24, 2023


Creating content that ranks on the first page of search engines can significantly impact the visibility and success of a website. To achieve high search engine rankings, it’s essential to use the E-E-A-T formula – Experience, Expertise, Authoritativeness, and Trustworthiness. In a constantly changing digital landscape, mastering the E-E-A-T factors will help you produce quality content that both users and search engines find valuable.

The E-E-A-T formula revolves around providing users with accurate, relevant, and helpful content created by experts and authoritative sources who have citable and obvious experience. By incorporating the E-E-A-T elements into your content creation process, you can establish trust with your audience, which search engines like Google will positively acknowledge in their ranking algorithms. To continuously achieve high rankings, monitoring and adapting to the latest SEO trends and updates is crucial.

Key Takeaways

  • Utilise the E-E-A-T formula to create content that ranks on page 1 of search engines.
  • Focus on user experience, expertise, authoritativeness, and trustworthiness to improve content quality.
  • Adapt content strategies according to SEO trends and updates for better performance in search engine rankings.

Understanding E-E-A-T Formula

The E-E-A-T formula, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a crucial component of the Google algorithm update and determines how content is ranked on search engines. Ensuring that your content adheres to these principles can improve its chances of being ranked on page 1. This section will explore each aspect of the E-E-A-T formula in more detail.


Experience refers to the practical knowledge or skill that the creator of the content possesses. Demonstrating first-hand experience in the subject matter not only enhances the credibility of the content but also improves its ranking on Google search results, as highlighted by “Search Engine Journal”. To showcase experience, content creators can provide their qualifications, share personal stories or experiences, and offer case studies or examples.


Expertise is the level of knowledge or competence that the content creator has in their field. Google prefers content created by experts as it greatly impacts the quality and usefulness of the information provided. Content creators should emphasise their qualifications, professional experience, and also link to authoritative sources, such as academic articles or professional organisations, to support their claims.


Authoritativeness refers to the credibility and reliability of the content and its sources. To establish authoritativeness, content creators should provide strong evidence to back up their claims. This may include linking to reputable sources like Marie Haines, citing studies and statistics, or referencing industry experts. Additionally, the reputation and credibility of the author should also be considered, as this will influence how readers perceive the content.


Trustworthiness is the final aspect of the E-E-A-T formula and focuses on ensuring that the content is accurate, reliable, and transparent. Content creators should fact-check their work to ensure that it is based on verifiable information and avoid making exaggerated or false claims. They should also maintain a clear and consistent tone, use professional language and adhere to, for example, British English spelling and grammar for content intended for a British audience.

Improving Experience

Topic Experience

Providing a top-notch topic experience is essential for creating high-quality content that search engines will rank on the first page. In terms of the E-E-A-T formula, experience refers to the depth of expertise and knowledge one possesses on a subject. To enhance topic experience, consider the following:

  • Conduct thorough research to gather accurate information and relevant resources.
  • Focus on creating unique and engaging content that adds value for the reader.
  • Ensure clarity in your writing, and explain complex terms in simple language.
  • Use visual aids, like images, videos, and infographics, to supplement the text and enhance the overall experience.

Additionally, it’s crucial to regularly update the content to maintain its relevance and provide useful resources.

Author Experience

Alongside topic experience, having an experienced author can significantly impact the E-E-A-T rating of content. Author Experience is essential for ensuring that content is authoritative and trustworthy. To improve Author Experience:

  • Establish the author’s credibility by highlighting their expertise, accomplishments, and qualifications in the relevant field.
  • Encourage authors to actively engage with their audience by responding to comments and questions.
  • Ensure consistency in the quality of content produced by the author by maintaining high professional standards.

Moreover, promote the author’s expertise across various platforms to strengthen their online presence. Doing so can help increase search engine visibility and contribute to the E-E-A-T rating.

Improving Expertise

Content Quality

Improving expertise begins with creating high-quality content. To achieve this, focus on providing accurate, well-researched, and engaging information that addresses the search intent of your target audience. This requires thorough understanding of the topic and presenting information in a clear and structured way, with the help of tables, bullet points, and relevant formatting for better comprehension.

A key aspect of high-quality content is the inclusion of up-to-date and reliable resources. These resources showcase your commitment to provide accurate information and establish trust in your audience. Citing authoritative sources not only enhances the credibility of your content but also aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.

Education and Credentials

Another essential factor in improving expertise is showcasing your education and credentials. Demonstrate your knowledge, experience, and qualifications in your field to establish authority and inspire trust among readers. This includes mentioning relevant degrees, certifications, industry experience, and other accomplishments directly related to the topic at hand.

Where possible, use author bio sections to highlight these credentials and consider including links to professional profiles or portfolios. Presenting your education and credentials in a transparent manner ensures that you comply with the E-E-A-T guidelines, and contributes to the likelihood of your content ranking on the first page of search engines like Google.

By focusing on content quality and showcasing your education and credentials, you can effectively improve your expertise and create content that is more likely to rank on the first page of search engine results. This approach aligns with the E-E-A-T formula and helps establish your content as a reliable resource in your field.

Enhancing Authoritativeness

To boost your content’s rank on page 1 of search engine results, focusing on enhancing its authoritativeness is essential. This section will discuss two crucial strategies for improving authoritativeness: Link-Building and Industry Connections.


Effective link-building involves acquiring high-quality backlinks from reputable websites to increase your site’s domain authority. Here are some steps to follow:

  1. Create valuable content: Ensure your content is informative, well-researched, and appealing to your target audience. This will encourage reputable websites to naturally link to your articles.
  2. Reach out to influencers and industry experts: Share your content with them in the hope that they will find it valuable and link to it from their platforms.
  3. Guest posting: Publish articles on reputable websites within your industry to gain backlinks and increase exposure.

Remember, the quality of backlinks is more important than their quantity. Focus on acquiring links from authoritative sites with high domain authority to make a difference in your content’s rankings.

Industry Connections

Establishing strong industry connections is another way to enhance your content’s authoritativeness. Here’s how to do it:

  1. Networking: Attend industry events, conferences, and webinars to build relationships with other professionals in your sector. This can lead to collaboration opportunities and content sharing.
  2. Social media: Leverage platforms like LinkedIn and Twitter to connect and engage with influencers and industry experts. Share their content, contribute to discussions, and showcase your expertise.
  3. Professional endorsements: Request testimonials or endorsements from established authorities in your industry. Their validation can boost your content’s credibility and influence search engines to rank it higher.

Combine these strategies to create content that search engines will rank on page 1 using the E-E-A-T formula. Remember, enhancing authoritativeness through link-building and industry connections is crucial in achieving higher search engine rankings and attracting a larger audience.

Building Trustworthiness


One of the key elements in building trustworthiness is providing transparency within your content. Transparency helps establish a strong reputation, demonstrating that your brand is reliable and honest. To achieve this, make sure to clearly disclose any affiliations or partnerships, provide author bios with relevant qualifications and expertise, and describe the methodology behind any data or results shared within the content.


Accurate information is crucial for establishing trustworthiness in the eyes of search engines and readers. Consistently fact-check your content, use precise language, and cite credible sources to support your claims. Avoid making exaggerated or false claims that might damage your reputation. When quoting statistics or data, ensure they are up-to-date and from reliable sources. By maintaining a high level of accuracy, your content is more likely to be considered trustworthy by search engines and users alike.

Credible Sources

Utilising credible sources is essential for building trustworthiness within your content. Referencing authoritative materials can strengthen your arguments and enhance your brand’s reputation. Always aim to link to relevant, high-quality sources that are recognised as experts in their field; this demonstrates your commitment to providing accurate, well-researched content. Additionally, using diverse sources can further enrich your content, making it more reliable and valuable to the reader.

In summary, trustworthiness is a crucial aspect of the E-E-A-T formula for creating content that ranks on page 1 in search engines. By focusing on transparency, accuracy, and incorporating credible sources, your content can effectively establish trust, improving its chances of being highly-ranked by search engines.

Keyword Research Strategies

Keyword research is a fundamental aspect of creating content that ranks on the first page of search engines. It entails identifying appropriate search terms that your target audience is using to find information, products, or services. Below are some strategies that focus on selecting the best primary and long-tail keywords for your content.

Primary Keywords

Primary keywords are the main search phrases for which you want your content to rank. Choosing the most suitable primary keywords includes the following steps:

  1. Identify your niche: Understand the core subject matter of your content, as it aids in finding relevant keywords connected to your topic.
  2. Research your audience: Knowing your target audience’s preferences, questions, and requirements will help you identify the search terms they might use.
  3. Analyse the competition: Researching similar content by your competitors and determining their targeted keywords allows you to either adopt or exclude those terms in your content strategy.
  4. Use keyword research tools: Tools like Ahrefs’ Keywords Explorer and Moz’s Keyword Explorer can provide valuable data about keyword search volume, competition, and relevance.

Long-Tail Keywords

Long-tail keywords are more specific, usually containing three or more words, and have lower search volumes than primary keywords. However, they often have higher conversion rates as they target users with clear search intent. Here are some methods for discovering effective long-tail keywords:

  1. Use research tools: Keyword research tools, such as Ahrefs and Moz, can generate lists of long-tail keyword suggestions based on your identified primary keywords.
  2. Research search engine auto-suggestions: Typing your primary keywords into search engines like Google will display suggested search queries in the form of long-tail keywords related to your topic.
  3. Examine the “searches related to” section on search result pages: This section found at the bottom of search engine results pages can supply additional long-tail keyword ideas relevant to your primary keywords.
  4. Leverage forum discussions and social platforms: Online forums and social platforms can provide insights into the questions your target audience is asking, leading you to potential long-tail keywords.

Remember, the foundation for successful content ranking is to choose the right primary and long-tail keywords that help fulfil searchers’ needs. Incorporate these strategies into your content creation process and create content that truly caters to your target audience’s requirements while enhancing your content’s search engine visibility.

Technical SEO Tactics

In this section, we will cover some essential technical SEO tactics that are important in creating content that ranks well on search engine results pages.


Ensuring your content is mobile-friendly is a critical aspect of technical SEO. With more users accessing the internet via mobile devices, it is essential to cater to their needs. To achieve mobile-friendliness, focus on designing responsive websites that can adapt to different screen sizes without compromising the user experience.

Page Speed

Page speed is another factor to take into account (although not directly E-E-A-T related), as slow-loading pages can negatively impact search rankings. Prioritise improving your site’s load times by:

  • Minimising HTTP requests
  • Optimising images and compressing media files
  • Utilising caching to store resources for faster loading
  • Implementing a Content Delivery Network (CDN) to reduce latency

Improving your Core Web Vitals can also help to boost your page speed, as these metrics measure loading, interactivity, and visual stability.

URL Structure

A well-crafted URL structure is an important aspect of technical SEO. Make sure your URLs are descriptive and straightforward, as this makes it easier for search engines to understand your content. Keep these best practices in mind when optimising your URL structure:

  • Use keywords in your URLs to provide search engines with context
  • Keep URLs short and concise for better readability and user experience
  • Utilise hyphens to separate words in your URLs, as search engines recognise them as word separators
  • Avoid using special characters or spaces in URLs, as they can create confusion and make it harder for search engines to crawl your site

By implementing these technical SEO tactics and focusing on the E-E-A-T formula, your content is more likely to rank on the first page of search engine results. As a professional in your field, adhering to these best practices and continually improving your knowledge is essential for success in the ever-changing world of search engine optimisation.

Creating User-Focused Content

Content Relevance

Creating user-focused content begins by ensuring the content is relevant to your target audience. As a content creator, understanding your audience’s needs and preferences is crucial for developing a successful SEO strategy. Researching keywords and analysing search engine results pages (SERPs) can help you identify topics and search intent that matter to your audience.

Diving deeper into the content that performs well in your niche allows you to refine your own approach. Pay attention to the structure, style, and tone of competing content, and aim to create pieces that provide added value to the reader.

Purpose Driven Content

Purpose-driven content follows a clear objective, addressing a specific problem or answering a question. To achieve this, content creators must be well-versed in the subject matter and present accurate, up-to-date information that showcases their expertise.

One of the core components of the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) formula involves building trust with both search engines and users. Providing transparent authorship and citing reliable sources can boost your content’s credibility.

Here are some key points to focus on when crafting purpose-driven content:

  • Audience needs: Identify and address the most pressing concerns and inquiries of your target audience.
  • High-quality research: Use reputable sources to gather facts and data, ensuring your content is accurate and reliable.
  • Clarity and format: Present information in a logical manner, using headers, bullet points, tables, and bold text to emphasise key points. This helps users easily navigate and understand the content.

Remember, balancing SEO fundamentals with user-centric content can increase your chances of ranking on page one of search engines. Embrace the E-E-A-T formula and keep your audience at the forefront for a successful content strategy.

On-Page SEO Optimisation

On-page SEO optimisation is the process of improving the content and technical aspects of a website to improve its visibility in search engines. This section will focus on two important aspects of on-page SEO: Title Tags and Meta Descriptions, and Structured Data Markup.

Title Tags and Meta Descriptions

Title tags and meta descriptions are essential elements of on-page SEO. They serve as the first impression to both search engines and users when they evaluate the relevance of a webpage. To optimise title tags, ensure they are unique, concise, and accurately represent the content of the page. Keep the length between 50 to 60 characters, as longer titles may be shortened in search engine results pages (SERPs).

Meta descriptions, a type of metadata, should provide a brief summary of the page’s content and entice users to click through from SERPs. Aim for a length of about 150 to 160 characters, as anything longer may be truncated in SERPs. Implement keywords naturally within both title tags and meta descriptions but be careful not to overdo it, as search engines may penalise for keyword stuffing.

Structured Data Markup

Structured data markup, also known as schema markup, is a way to provide search engines with additional information about a webpage’s content. This can help search engines better understand the content and present it more accurately in SERPs, ultimately improving a page’s visibility and click-through rate.

Implementing structured data markup using formats like JSON-LD or Microdata can lead to rich results, such as enhanced snippets, images, and ratings, which can help a page stand out in SERPs. Additionally, detailed schema markup can increase the chances of being featured in the “Answer Box” or “Knowledge Graph”, further improving the visibility of a webpage.

To employ structured data effectively, use specific schema types relevant to the content, such as articles, events, recipes, or products, and provide accurate and complete information. Regularly check the schema implementation with tools like Google’s Structured Data Testing Tool to ensure consistency and avoid errors.

In summary, focusing on optimising title tags and meta descriptions, along with implementing structured data markup, can contribute to higher rankings in search engines and ultimately help your content appear on the first page by following the E-A-T formula.

Monitoring and Adapting to SEO Trends and Updates

Keeping up with SEO trends and adapting to changes in search engine algorithms is essential for creating content that ranks on page 1. In this section, we will discuss the importance of monitoring core updates and real-time algorithm changes.

Core Updates

Core updates are significant modifications to Google’s search algorithm. They can heavily impact the rankings of websites and their content. Keeping track of these updates helps content creators adjust their strategies accordingly.

To stay informed about core updates, follow Google’s official channels such as Search Engine Journal and relevant forums like Reddit’s SEO community. It is crucial to understand the changes brought by each update and make necessary adjustments to your content strategy. For instance, ensuring your content aligns with Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles.

Real-Time Algorithm Changes

Real-time algorithm changes are more subtle compared to core updates. These ongoing adjustments can still affect your content’s search engine rankings. To monitor them, consider using SEO monitoring tools, such as Sitechecker, which provides you with alerts for fluctuations in your website’s keyword rankings.

Keeping an eye on real-time algorithm changes can help you refine your content strategy and continuously improve the quality of your content. Adopting a proactive approach to staying current with SEO trends ensures that your content remains relevant and effective for your target audience.

Incorporate these practices into your content strategy to adapt to Google algorithm changes and SEO trends. By remaining vigilant and responsive to updates and shifts in search engine behaviour, you enhance your content’s chances of achieving a top rank on page 1. Embracing the E-E-A-T formula while staying ahead of SEO trends will result in content that meets users’ expectations and search engines’ requirements, driving organic traffic to your website.

Frequently Asked Questions

What are the key components of the E-E-A-T formula?

The E-E-A-T formula stands for Experience, Expertise, Authority, and Trustworthiness. These are the four key components that search engines, like Google, use to evaluate the quality of content and rank it accordingly. Experience and Expertise refer to the level of knowledge and skill displayed by the content creator in a specific subject matter. Authority is about having a recognised standing, credibility, or influence in a particular field. Trustworthiness entails presenting accurate and reliable information and adhering to ethical practices in content creation.

How can I improve the expertise aspect of my content?

To improve the expertise aspect of your content, focus on developing in-depth knowledge about the subject matter. Conduct thorough research into relevant and current information, ensuring that the content is comprehensive and fact-based. Additionally, present your content in a clear and logical manner. Don’t hesitate to cite relevant sources like this one to back up your claims and build credibility.

What strategies are effective for demonstrating authority?

Demonstrating authority in your content involves showcasing your credentials, gaining recognition, and establishing a strong reputation in your field. Some strategies include:

  1. Obtaining relevant qualifications or certifications.
  2. Sharing your experience and success stories.
  3. Featuring industry influencers, conducting interviews, or collaborating with experts.
  4. Participating in industry forums, online discussions, and social media groups.
  5. Writing authoritative, high-quality, and problem-solving content consistently.

How can trustworthiness be enhanced in my content?

Enhancing trustworthiness in your content involves:

  1. Presenting accurate and reliable information.
  2. Avoiding clickbait titles or misleading information.
  3. Ensuring a clear disclosure of any potential conflict of interest or affiliations.
  4. Leveraging secure websites (HTTPS) for all content transactions.
  5. Regularly updating and revising content to reflect recent changes, discoveries, or improvements in your field.

Why is E-E-A-T important for YMYL niches?

YMYL (Your Money or Your Life) niches are topics that can significantly impact an individual’s life, health, safety, or financial well-being. Search engines, such as Google, place greater importance on E-E-A-T for YMYL niches as the consequences of inaccurate or untrustworthy content can be severe. Establishing high E-E-A-T in these niches helps ensure that users receive accurate, reliable, and valuable information that positively influences their important life decisions.

What are the best practices for E-E-A-T in content creation?

Best practices for improving E-E-A-T in content creation involve:

  1. Focusing on quality and depth, covering subjects comprehensively.
  2. Ensuring accurate, updated, and reliable information.
  3. Showcasing experience, expertise, authority, and trustworthiness through author credentials, citations, testimonials, white papers, academic papers.
  4. Ensuring a user-friendly website experience with fast loading times, easy navigation, and a mobile-responsive design.
  5. Engaging with users, encouraging feedback, and addressing concerns or questions to build trust and credibility.

Dennis Smith

About the author

Dennis Smith is the alter-ego of our AI trained writer. He uses his many talents at prompting to get the most out of various chatbots. Dennis is always looking for new ways to help readers with sales related topics.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

 Get the latest news and updates from the ICA