Michael McGregor MedTech Copywriter

When I first explored the craft of copywriting, I looked at it as a generalized field – promote my skills as an advertising writer to anyone who needed it.

As time went on, I realized I could deliver more value to my clients by doubling down on one specific industry.

Why I Chose Medical Technology

The unique and complex world of healthcare demands focus from everyone within the industry. Lives are literally on the line.

I decided to combine a keen interest in the workings of the human body and innovative technologies with a knack for writing.

The result: write to healthcare providers about great medical devices that will help them do the very best for their patients.

How I Help My Clients

The sales cycle in medical technology can be a long one. I love to help my clients build brand and product credibility over time. Below is a list of fundamentals I begin with.

• If your current marketing efforts aren’t quite hitting the mark, I’ll bring a fresh outsider’s perspective to reinvigorate how you communicate your clinical value to ideal audiences.
  
• Together, we’ll get clarity on your goals for launching medical device marketing plans over the short or long term. Then I’ll create the copy to navigate those complex healthcare systems and get your innovation into the right hands.
  
• Are you grappling with silos? I like to work with sales teams to achieve cohesion, elevating your commercial success and clinical credibility.
  
• Identifying the decision makers and real advocates for adopting your device is crucial. I write copy that incorporates feedback from your sales team to pinpoint those healthcare professionals and facilities most likely to become valuable sales leads.
  
• From surgeons to nurses to administrators, we’ll collaborate to carefully segment your audiences. That way, your marketing content speaks their language.
  
• Navigating FDA and legislative regulations can add complexity to medical device campaigns. With a deep understanding of the requirements, I will incorporate any essential information necessary to achieve compliance.