Author: Quentin Pain

Understanding Launch Style Promotions Launch style promotions use planned marketing activities to create buzz and drive initial sales online. These promotions rely on targeted strategies, specific timelines, and digital channels to quickly engage potential customers and generate interest in new goods or services. But take a look at the largest, most profitable businesses in the…

1. There’s a difference between a copywriter and a content writer (although they’re often now seen as the same thing). A copywriter persuades someone to do something (eg. buy a product). A content writer writes articles to fill space and/or build reputations and company profiles. Think of it this way “a copywriter sells, a content writer fills”. 2. Writing good…

Introduction Copywriting is often perceived as a simple task of stringing words together to convey a message. However, it encompasses far more than just the words on the page. Effective copywriting involves understanding the audience, crafting a strategic message, and delivering it in a persuasive manner to drive action or engagement. This nuanced craft requires…

The goal of this post is to use an AI chatbot to come up with a useful and complete blog post from scratch. That’s exactly what it did. The only exception is this first paragraph – but that too could have been included, plus the addition of the words HUMAN and AI to show my…

Opening sentences Before we get into the nitty-gritty and rather academic science of sentence construction, let’s play around with opening sentences. Everything you ever write has an opening sentence. Its job is to capture the reader (same as the headline). Without it, the rest of your article is pointless (it won’t be read). Let’s look…

I recently received a promotional email offering a free SOP (Standard Operating Procedure) that promised to show how to offer your services like a “pro”. Rather than enter yet another promotional conversation, I copied and pasted the entire email into a couple of AIs to see if they could create an SOP based simply on…

It’s one thing changing someone’s belief, but quite another winning their trust. And when it comes to selling, you need both. If someone believes in monarchy as the only way to rule a country, but you want them to believe in a republic, you’re going to have to change that person’s well-embedded belief. Deep held…