Author: Quentin Pain
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Step by step marketing – how I got 36,000 paying customers from scratch
Welcome to Step By Step Marketing, the book with all the steps you need to market your business fast, successfully and for minimum cost. This is the step by step story of how I marketed a dotcom business from scratch and ended up with 36,000 paying customers, and how you can do the same for your business. This is the…
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What Do the Most Famous Authors Say About Their Writing Process? Expert Insights Revealed
Before we dig into this topic on the writing process, you might need to know what it has to do with copywriting. Everything. Great copy and great fiction have one thing in common: storytelling. More about that shortly, meanwhile, read on and enjoy. The writing process of successful authors has always been a subject of…
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Complete List of Major Rhetorical Terms with Examples: Essential Guide for Copywriting Success
If you want to persuade anyone to do anything, you need to understand rhetoric. This is a given for any speechwriter of course, but it applies just as much to copywriters. So read on, and when you’re ready, join the ICA and take our professional persuasion course: The Elements of Persuasion, meanwhile, everything below will…
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Top Reasons Why AI Can’t Compete with Copywriters for Sales Copy
This piece has been generated using AI to explain itself and why it cannot compete with human beings when it comes to generating pieces with empathy and emotion. Having said that, I think it’s done a pretty good job of criticising itself, more humble than the average human being at least! See what you think.…
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The Ultimate Guide to Attracting Your First Client as a Freelancing Copy or Content Writer: Proven Strategies
To attract anyone to anything, you need to promise them something they are looking for, place that promise in front of their eyes, and then add enough value to that promise so you stand out as the only freelancing copy or content writer worth considering. You can do this in front of individual businesses who…
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List of Top Emotions and their Impact on Marketing Strategies
Understanding and leveraging emotions is crucial in the realm of marketing. Emotions have the power to shape people’s thoughts, attitudes, and behaviors. Effective marketing strategies take advantage of these emotional connections to influence consumers’ purchase decisions and enhance brand perception. By exploring the top emotions and how they affect people from a marketing standpoint, this…
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The importance of Alan Watts philosophy in today’s split and dangerous world
The most powerful copy divides people into rabid buyers vs wouldn’t touch it with a bargepole non-buyers. Why? because the only products that don’t need promotion in this way are commodities, and since commodities are everywhere, there’s nothing worth dividing. Now, you might be thinking that just because a tin of beans is a commodity,…
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Comparing Pros and Cons of Copywriting with and without AI Tools
Understanding Copywriting Copywriting is the art of writing persuasive and compelling content that encourages the reader to take a specific action. It is a critical component of modern marketing strategies, and businesses invest heavily in creating high-quality copy that resonates with their target audience. But copywriting involves understanding the target audience, identifying their pain points,…
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Synopsis and Summary: Unveiling Robert Cialdini’s Influence, including the 7th Element – Unity
In his 1984 book, “Influence: The Psychology of Persuasion,” Dr. Robert Cialdini presents six powerful principles that shape the way individuals are influenced by others. Combining expert insights from psychology, marketing, and behavioural science, Cialdini offers readers a comprehensive understanding of the various tactics used to sway their decisions in everyday life. In addition to…
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How to Market a Conservatory Installation Company: Effective Strategies for Success
In the competitive world of conservatory installation, it is essential for companies to stand out and effectively market their services to potential customers. One of the key aspects of marketing a conservatory installation company is to understand the unique selling points and strengths a business can offer, from the quality of products to the exceptional…