Latest Articles

  • Creating Sentences with Patterns: Enhance Your Writing Skills

    Creating Sentences with Patterns: Enhance Your Writing Skills

    Opening sentences Before we get into the nitty-gritty and rather academic science of sentence construction, let’s play around with opening sentences. Everything you ever write has an opening sentence. Its job is to capture the reader (same as the headline). Without it, the rest of your article is pointless (it won’t be read). Let’s look…

  • Using AI to create SOPs for your business

    Using AI to create SOPs for your business

    I recently received a promotional email offering a free SOP (Standard Operating Procedure) that promised to show how to offer your services like a “pro”. Rather than enter yet another promotional conversation, I copied and pasted the entire email into a couple of AIs to see if they could create an SOP based simply on…

  • Belief and trust – the foundation of selling

    Belief and trust – the foundation of selling

    It’s one thing changing someone’s belief, but quite another winning their trust. And when it comes to selling, you need both. If someone believes in monarchy as the only way to rule a country, but you want them to believe in a republic, you’re going to have to change that person’s well-embedded belief. Deep held…