ICA
The International Copywriters Association
Latest Articles
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Most common copywriting questions (and answers) according to AI
I asked an AI platform to come up with the top 5 questions people ask about copywriting. And then asked it to answer them. Below is the unedited result, now expanded with examples and a few practical extras to make it useful. The whole exercise took 30 minutes from start to finish, including writing this…
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What has mood got to do with people buying stuff?
What is it that stops us getting what we want? If you’ve been reading my posts here for any length of time, you’ll know this topic comes up often. There’s a very good (and blindingly obvious) reason for this – what we want determines what we buy (who would have thought!). As copywriters, it’s our…
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How to get attention when there is none part 4
In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? https://internationalcopywritersassociation.com/how-to-get-attention-when-there-is-none/ We ended up with passion – an extreme form of desire, and that if we move people into a passionate state…