ICA
The International Copywriters Association
Latest Articles
-
How to get attention when there is none part 3
What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Note: read the first two parts of this series if you haven’t already: But what about passion?…
-
How to get attention when there is none part 2
If you can’t sell anything where there’s no desire, how do you go about creating it? The simple answer is you don’t (see part 1 of this series). The complicated answer is you can’t. Let’s take an extreme. If you have no desire to go big game hunting, then nothing on this planet will convert…
-
How to get attention when there is none
It’s said that without desire, nothing happens. So where does it come from and how do we increase it enough to get attention? It’s likely that the paragraph above achieved some (or even all) of what it promised, after all, it is a big promise (if things only happen with desire, then discovering where it…