ICA
The International Copywriters Association
Latest Articles
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The importance of Alan Watts philosophy in today’s split and dangerous world
The most powerful copy divides people into rabid buyers vs wouldn’t touch it with a bargepole non-buyers. Why? because the only products that don’t need promotion in this way are commodities, and since commodities are everywhere, there’s nothing worth dividing. Now, you might be thinking that just because a tin of beans is a commodity,…
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Comparing Pros and Cons of Copywriting with and without AI Tools
Understanding Copywriting Copywriting is the art of writing persuasive and compelling content that encourages the reader to take a specific action. It is a critical component of modern marketing strategies, and businesses invest heavily in creating high-quality copy that resonates with their target audience. But copywriting involves understanding the target audience, identifying their pain points,…
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How to sell copywriting to big companies
Alex Singleton was brought up surrounded by a family business, which taught him the power of words and direct marketing to grow a business. He later worked as a journalist and editor at The Daily Telegraph, before going full-time into marketing. During six years running marketing and digital for UK’s largest private hospital group, a…