ICA
The International Copywriters Association
Latest Articles
-
Sales copy example selling a Penguin Classics edition of Barbara Reynolds’ translation of Orlando Furioso
The following was created using various prompts to get GPT4-Turbo to write a perfect sales letter for a Penguin Classics book without any other human interference. This could now be taken in many different directions with further prompting, but I have left it as is to give you a flavour of what’s now possible with…
-
Ten Mental Models To Help You Find Your First Ten Clients
Connor McCarthy, an angel investor wrote an article on LinkedIn in 2021 on using mental models to come up with your first clients. Koala AI, summarised the ten models below, then I added some further observations that may help if you’re just starting out. Charlie Munger claimed his multi-billion dollar fortune was created by selecting…
-
The Thirteen Progymnasmata: A Comprehensive Guide for Aspiring Conversion Writers
The Progymnasmata is a series of preliminary rhetorical exercises that originated in ancient Greece and continued during the Roman Empire. These exercises were designed to prepare students for writing and public speaking, and to develop their rhetorical skills. The Thirteen Progymnasmata Exercises are a set of standardized exercises that were used to teach students the…