ICA
The International Copywriters Association
Latest Articles
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How to get attention where it’s non-existent and with zero hope of getting it.
Crazy title, but what a promise! Look at the exclamation mark in the sentence above. Did it work, or was it pointless? Every exclamation mark I make is deliberate (not random). When I’m reading, I know when I’m surprised by something, and when I am, an exclamation mark urges me on (as a reader). It…
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How to get your first client and set a goal for more
If you want to build a business, don’t mess around with tools and trinkets, focus on how many customers you’re going to need to make it work. In software, we talk about MVPs (minimum viable products). The idea is to stop wasting time polishing, and instead make the one thing we know people want (and…
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How to write fit for purpose ads part 3
Why do we take action? Answer that, and you can sell anything (or so they say…). Top of the list globally is money. Most of us will do almost anything if there’s a guarantee of money at the end (this is another premise – start here if you’re new to this series). This is why…