ICA
The International Copywriters Association
Latest Articles
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How to write fit for purpose ads part 2
Following on from last week’s post on writing ads fit for purpose, we’ve got our first premise: “all ads fail unless we know who we’re writing them for”, so what now? Well, first you need to understand what a premise is and why it matters. If you haven’t read the 6 part introduction to copywriting…
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How to write fit for purpose ads
How many times do you see an ad and groan? Why? Because it’s not fit for YOUR purpose. It may be fit for the purpose (audience) it was made, but your groan is the only opinion that matters… to you. In other words, your opinion is irrelevant, with one caveat… your purpose in looking at…
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How much content do you need to succeed at SEO?
How much content do you need to succeed at SEO (bearing in mind the premise: the more content you have, the more keywords your site has a chance of ranking for)? The short answer is: “All of it!”. You cannot write enough content to satiate the web. Global population (and therefore possible audiences) continue to…