ICA
The International Copywriters Association
Latest Articles
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I’ve learnt how to write sales copy, what do I do next?
Most of us spend time worrying about what others think of us. Our focus seems to be in the right place, in as much as we’re thinking about others, but the truth is we’re only really thinking about ourselves. It makes sense then why we fail to get what we want. If I focus on…
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Use consequences if you want to sell more
I started off this current series with vision, followed by desire, and last week with foreshadowing and futurescaping as we envisioned a future driving our British Racing Green S Type Jag around the countryside with the windows open and the air roaring through our hair, but as with all things in life, there are consequences.…
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How to use foreshadowing and future-scaping in sales copywriting
Last week we talked about enhancing desire using benefits (and just in case you’re thinking “duh!”, know this is only the tip of a giant iceberg of persuasion techniques). The idea is simple – get the reader’s brain to work. Make it active instead of passive. Get them involved in the action, and even better,…