ICA
The International Copywriters Association
Latest Articles
-
Suppose I decide to set myself up as a business mentor
Suppose for a moment I decided to set myself up as a business mentor. I buy a domain, create a bunch of pages and set up an autoresponder to build a list of prospects. Six months later, nothing has happened. Not a single call. No one on my email list. No one en-route through my…
-
How to create the best possible ROI for long term growth for any brand
ROI is easy to measure if you track every interaction from your prospects and customers. For example, sending someone to a landing page from an ad using tags in the link is simple (use Google Tag Manager and Google Analytics 4 to track ROI and there’s zero tracking cost as well). The fastest way to…
-
No access
Sorry, the page you are trying to access is reserved for ICA Full Members only. If you are an ICA Associate Member, you can easily upgrade and get access to all ICA training materials. To do that, please contact us via our Support Portal explaining that you’d like to upgrade from an ICA Associate to…