ICA
The International Copywriters Association
Latest Articles
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Is luck random? How to get more attention than you could ever imagine.
Want to know the magic formula that makes one thing a hit and another a miss? For example, what made the original Jaws movie the biggest grossing film of all time on its release? Before we go there, know this. If anyone could figure this out, it would be worth ALL the money in the…
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![How to sell more without proof or any real evidence at all [copywriting ideas]](https://internationalcopywritersassociation.com/wp-content/uploads/2022/06/Proof-PixTeller.png)
How to sell more without proof or any real evidence at all [copywriting ideas]
Here’s a question from a couple of years ago that is as true today as it was then: “How can I get proof a product works when I don’t have any?” It’s a good question, not because of the obvious problem to be solved (how to get proof), but because proof is a necessary requisite…
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How to think about writing difficult articles especially if you’re a copywriter
Ever had a problem and been stuck? Many of us know about speed writing, which works supremely well (and I highly recommend), but there’s a different way of doing this, used by academics for centuries, and that is to state the problem as clearly as possible at the top of a blank piece of paper,…