ICA
The International Copywriters Association
Latest Articles
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How to sell with Vision enhancement
Last week I talked about Vision. Vision creates or enhances desire, and without desire, nothing gets bought. Whilst the first step in building desire is through vision, the next step is through enhancement of that vision. There’s a colour in the UK called British Racing Green. It was created in 1903 to delineate British cars…
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How to influence an audience through mind control imagery
Years ago I experimented with a vision board. I made a list of what I wanted, then found pictures of all the items and ‘pinned’ them to my virtual board. One of those items was an S Type Jaguar. I got one some years later (after I’d forgotten all about the vision board). I’d set…
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First steps on planning to become a professional copywriter
If you’re stuck, it’s because you lack a plan (or you lack a way to get your plan done, maybe you procrastinate for example). If so, I hope the following will help. What’s your agenda today? Or if you have a job you intend to ditch at some point to become a full time copywriter,…