Author: Quentin Pain
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How to get attention when there is none part 4
In parts 1, 2, and 3 of this series on desire, we’ve looked at it from the prospect’s point of view. What is it about desire that makes people want to buy things? https://internationalcopywritersassociation.com/how-to-get-attention-when-there-is-none/ We ended up with passion – an extreme form of desire, and that if we move people into a passionate state…
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How to get attention when there is none part 3
What’s the difference between desire and passion (and why does it matter)? We know we can’t sell anything unless there is at least a spark of desire from our audience (or client, or customer, or prospect etc.). Why? Note: read the first two parts of this series if you haven’t already: But what about passion?…
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How to get attention when there is none part 2
If you can’t sell anything where there’s no desire, how do you go about creating it? The simple answer is you don’t (see part 1 of this series). The complicated answer is you can’t. Let’s take an extreme. If you have no desire to go big game hunting, then nothing on this planet will convert…
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How to get attention when there is none
It’s said that without desire, nothing happens. So where does it come from and how do we increase it enough to get attention? It’s likely that the paragraph above achieved some (or even all) of what it promised, after all, it is a big promise (if things only happen with desire, then discovering where it…
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How to get attention where it’s non-existent and with zero hope of getting it.
Crazy title, but what a promise! Look at the exclamation mark in the sentence above. Did it work, or was it pointless? Every exclamation mark I make is deliberate (not random). When I’m reading, I know when I’m surprised by something, and when I am, an exclamation mark urges me on (as a reader). It…
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How to get your first client and set a goal for more
If you want to build a business, don’t mess around with tools and trinkets, focus on how many customers you’re going to need to make it work. In software, we talk about MVPs (minimum viable products). The idea is to stop wasting time polishing, and instead make the one thing we know people want (and…
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How to write fit for purpose ads part 3
Why do we take action? Answer that, and you can sell anything (or so they say…). Top of the list globally is money. Most of us will do almost anything if there’s a guarantee of money at the end (this is another premise – start here if you’re new to this series). This is why…
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How to write fit for purpose ads part 2
Following on from last week’s post on writing ads fit for purpose, we’ve got our first premise: “all ads fail unless we know who we’re writing them for”, so what now? Well, first you need to understand what a premise is and why it matters. If you haven’t read the 6 part introduction to copywriting…
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How to write fit for purpose ads
How many times do you see an ad and groan? Why? Because it’s not fit for YOUR purpose. It may be fit for the purpose (audience) it was made, but your groan is the only opinion that matters… to you. In other words, your opinion is irrelevant, with one caveat… your purpose in looking at…
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How much content do you need to succeed at SEO?
How much content do you need to succeed at SEO (bearing in mind the premise: the more content you have, the more keywords your site has a chance of ranking for)? The short answer is: “All of it!”. You cannot write enough content to satiate the web. Global population (and therefore possible audiences) continue to…