Author: Quentin Pain
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I’ve learnt how to write sales copy, what do I do next?
Most of us spend time worrying about what others think of us. Our focus seems to be in the right place, in as much as we’re thinking about others, but the truth is we’re only really thinking about ourselves. It makes sense then why we fail to get what we want. If I focus on…
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Use consequences if you want to sell more
I started off this current series with vision, followed by desire, and last week with foreshadowing and futurescaping as we envisioned a future driving our British Racing Green S Type Jag around the countryside with the windows open and the air roaring through our hair, but as with all things in life, there are consequences.…
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How to use foreshadowing and future-scaping in sales copywriting
Last week we talked about enhancing desire using benefits (and just in case you’re thinking “duh!”, know this is only the tip of a giant iceberg of persuasion techniques). The idea is simple – get the reader’s brain to work. Make it active instead of passive. Get them involved in the action, and even better,…
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How to sell with Vision enhancement
Last week I talked about Vision. Vision creates or enhances desire, and without desire, nothing gets bought. Whilst the first step in building desire is through vision, the next step is through enhancement of that vision. There’s a colour in the UK called British Racing Green. It was created in 1903 to delineate British cars…
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How to influence an audience through mind control imagery
Years ago I experimented with a vision board. I made a list of what I wanted, then found pictures of all the items and ‘pinned’ them to my virtual board. One of those items was an S Type Jaguar. I got one some years later (after I’d forgotten all about the vision board). I’d set…
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First steps on planning to become a professional copywriter
If you’re stuck, it’s because you lack a plan (or you lack a way to get your plan done, maybe you procrastinate for example). If so, I hope the following will help. What’s your agenda today? Or if you have a job you intend to ditch at some point to become a full time copywriter,…
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Is luck random? How to get more attention than you could ever imagine.
Want to know the magic formula that makes one thing a hit and another a miss? For example, what made the original Jaws movie the biggest grossing film of all time on its release? Before we go there, know this. If anyone could figure this out, it would be worth ALL the money in the…
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![How to sell more without proof or any real evidence at all [copywriting ideas]](https://internationalcopywritersassociation.com/wp-content/uploads/2022/06/Proof-PixTeller.png)
How to sell more without proof or any real evidence at all [copywriting ideas]
Here’s a question from a couple of years ago that is as true today as it was then: “How can I get proof a product works when I don’t have any?” It’s a good question, not because of the obvious problem to be solved (how to get proof), but because proof is a necessary requisite…
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How to think about writing difficult articles especially if you’re a copywriter
Ever had a problem and been stuck? Many of us know about speed writing, which works supremely well (and I highly recommend), but there’s a different way of doing this, used by academics for centuries, and that is to state the problem as clearly as possible at the top of a blank piece of paper,…
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Suppose I decide to set myself up as a business mentor
Suppose for a moment I decided to set myself up as a business mentor. I buy a domain, create a bunch of pages and set up an autoresponder to build a list of prospects. Six months later, nothing has happened. Not a single call. No one on my email list. No one en-route through my…